Amazon Kindle multimedia case study, 2014Read More
Fernando's publications are evidence of a cohesive body of work that tackles "big questions” in management. He strives to publish in highly respected scholarly journals, and to disseminate his findings in top practitioner-oriented outlets.
MIT Sloan School of Management, 1999. Industry notes on the intense rivalry in the Chilean telecommunications sector, with a brief description of the each player’ strategy (with Donald Lessard and Alvaro Cuervo).Read More
Universidad Adolfo Ibanez, No-33370, 1998. A state-of-the-art hot-dip galvanizing firm in Latin America, with plants in Brazil and Chile. Case focusing on Bosch’s operations and key challenges regarding environmental management.Read More
Universidad Adolfo Ibanez, No-33371, 1996. Large fishing company operating along the South Pacific Ocean; case describes how Eperva develops an innovative, environment-friendly new technology for producing fishmeal.Read More
Universidad Adolfo Ibanez, No-33373, 1996. Describes the situation and massive commercial challenges of a high-technology start-up in Chile; a provider of interactive multimedia content for the European and US markets.Read More